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Petry Television the company`s coresubsidiary represents over 200 television stations across the country andprovides a full range

Posted on 14 June 2010

Petry Television, the company`s coresubsidiary, represents over 200 television stations across the country, andprovides a full range of ad sales and support services including research,programming, consulting, creative services, and information services. is a full service mediarepresentation firm specializing in the national spot television, globalmultimedia and digital advertising markets. With Petry`s in-depth market knowledge, there is great potentialto expand North American advertising revenues based on our unique platform inMainland China.” About Petry Media: Petry Media Holding, Inc. Zhu Shan said, “We are very pleased to beworking with Petry Network in the United States to develop our internationalsales strategy. Weare excited to have these brands on board as clients and look forward to a longand successful partnership.” XSEL`s Chief Operating Officer, Mr.

advertisers.We intend to access Petry`s extensive advertiser and agency relationships acrossthe country to bring greater value to these premier entertainment properties. Given this high quality audience, we believe theseproperties are an ideal target for diversified and blue-chip U.S. This is a unique opportunity to access theincreasingly affluent young people of China, a highly valuable but yet difficultto reach demographic. Brown, President and Chief Executive Officer of Petry Mediacommented, “We are delighted to be representing XSEL and its broadcast mediaassets including a nationwide free-to-air TV channel and a university internetnetwork in the United States. XSEL hasexclusive advertising arrangements with nationwide free-to-air TV channels inChina which reach 400 million viewers in 35 major Chinese cities, and Koobee which is an on-campus portal providing direct access to 30 million potentialstudents across 2,000 university and collage campuses in China Alexander P. The company creates relevant advertising and sponsorshipopportunities for advertisers through premium sports entertainment. XSEL offers international sports programming and entertainment content in China,including NHL, NCAA sports, boxing and mixed-martial arts, and caters to anaudience of young and upwardly mobile consumers across a variety of platforms,including television, the Internet, mobile phone, university campuses and othermultimedia assets.

(“XSEL”; NASDAQ: XSEL), a leading sports and entertainmentmedia company in China, to develop television and online advertising sales inNorth America for the Chinese media company. (“Petry Media”), a leader inthe nation`s television advertising representation market, today announced thatit has signed a sales representation agreement with Xinhua Sports &Entertainment, Ltd. NEW YORK–(Business Wire)–Petry Network, a division of Petry Holding, Inc. TheCongressional Budget Office (CBO)says spending on biologics has grown in theUnited States, “exceeding $40 billion” in 2007 (Budget Options; Volume 1:Health Care, December 2008).(2) Hospira internal data.SOURCEHospira, Inc.Media, Dan Rosenberg, +1-224-212-3366, or Investors, Karen King,+1-224-212-2711, both of Hospira, Inc.. sales accounted for 56 percent of world sales in 2007,according to IMS, which equates to an estimated $42 billion in U.S sales. Learn more at (1) Hospira research based on IMS Health, news release, June 17, 2008; “IMSHealth Reports Global Biotech Sales Grew 12.5 Percent in 2007, Exceeding $75Billion.” U.S. The company is headquartered in Lake Forest, Ill., and has more than14,000 employees.

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